Theories are derived from practicalities. They later become rules. People change with time and theories don't. Even when they do, the updating process takes years leaving marketers and advertisers to go by the book and follow antiquated ideas which may not work in the fast-changing, modern scenario. It takes courage and knowledge to learn and break rules like bricks and stones into desired shapes and build your brand according to your preferences. Now that gives you the taste of what we intend to cook for you!